Black Friday 2026: Date, Store Deals Guide and How to Save

Last updated: September 24, 2026 · Checked against official retailer websites · How we verify

Black Friday 2026 is Friday, November 27, 2026, the day after Thanksgiving (Thursday, November 26). Cyber Monday follows on Monday, November 30. As of late September 2026, most major retailers have not yet published their 2026 Black Friday ads, start dates or doorbuster lists, so this guide focuses on what each store has typically done around Black Friday, which loyalty perks stack with holiday deals, and which price-adjustment and return rules apply during the busiest shopping week of the year.

Black Friday 2026 key dates

Black Friday always falls on the day after Thanksgiving, which is the fourth Thursday in November. In 2026 Cyber Monday lands on the last day of November, and the holiday shopping stretch runs from early-November deals through Christmas on a Friday.

Date	Day	Event	What to expect
Early to mid-November	Varies	Early Black Friday deals	Retailers such as Best Buy, Dell and Lenovo say their Black Friday deals often begin early in November.
November 26, 2026	Thursday	Thanksgiving	A federal holiday. Dell says its early Black Friday deals often start before Thanksgiving.
November 27, 2026	Friday	Black Friday	The main day for doorbusters and sitewide sales, both in store and online.
November 28, 2026	Saturday	Small Business Saturday	A day focused on shopping at local and independent businesses.
November 29, 2026	Sunday	Weekend	Check whether Friday offers are still running before you pay full price.
November 30, 2026	Monday	Cyber Monday	Online-focused deals. See our Cyber Monday 2026 guide.
December 1, 2026	Tuesday	Giving Tuesday	A day for charitable giving. Priceline also names Travel Tuesday as part of its late-November promotional window.
December 14, 2026	Monday	Green Monday	Commonly the second Monday of December, a later online sales day before shipping cutoffs.
December 25, 2026	Friday	Christmas	Check each store’s shipping cutoff dates well before this.

For the full year of sale events, including spring and summer sales, see our sales calendar.

What has been announced for 2026 so far

As of September 24, 2026, most retailers have not announced their 2026 Black Friday dates, ads or specific deals. Retailers typically reveal these closer to the event, and any “leaked ad” you see before then should be treated with caution until the store confirms it. What is confirmed so far are the early holiday events in October:

• Amazon Prime Big Deal Days: October 6-7, 2026, for Prime members. Amazon then typically runs Black Friday and Cyber Monday deals in late November. See our Prime Big Deal Days guide.
• Target Circle Deal Days: the fall 2026 event is scheduled for October 6-7, with Target Circle 360 members getting early access on October 5.
• Walmart Deals: Walmart ran a fall event on October 7-12 in 2025. We have not seen 2026 fall dates published yet.
• Sephora Fall Savings Event: in 2025 it ran October 31 to November 10, with Rouge members shopping first. The 2026 dates have not been published in our data.

If an October price looks good, check the store’s price-adjustment rules (below) before deciding whether to wait.

Store-by-store Black Friday guide

The tables below summarize what each store has typically done around Black Friday, based on each retailer’s official pages as of September 2026. These are patterns, not promises: discounts, dates and exclusions change every year. Stores without Black Friday information in our data are left out.

Big-box and warehouse stores

Store	What the store typically does around Black Friday	Loyalty perks that stack	Price match/adjustment notes
Amazon	Broad discounts across electronics, toys and home; Lightning Deals sell out fast	Prime membership; Prime Visa earns 5% back at Amazon for Prime members	No competitor matching. Amazon typically extends returns for November and December purchases; check the date each season.
Walmart	Usually several waves of deals in November	Walmart+ ($98/year) includes early access to select Black Friday deals	Stores match identical in-stock items on Walmart.com, but Black Friday deals are not matched.
Target	Weekly deals across November and December	Target Circle (free); Target Circle Card gives 5% off most purchases	Matches Target’s own lower prices within 14 days; competitor prices are not matched.
Kohl’s	Black Friday week doorbusters and extra Kohl’s Cash	Kohl’s Rewards: 5% back, or 7.5% with a Kohl’s Card	Price adjustments are not given during Thanksgiving week.
Macy’s	Typically the deepest discounts of the year, with doorbusters across departments	Star Rewards; cardholder tiers lower free-shipping thresholds	Adjusts to its own advertised prices within 10 days; a promo discount can’t be combined with a price adjustment.
Costco	Its biggest online and in-warehouse deals of the year	Executive membership: 2% annual reward (capped at $1,250)	No competitor matching; ask about an adjustment if Costco lowers its own price shortly after you buy.
Sam’s Club	November and December typically bring the biggest electronics, toy and home deals	Plus members earn 2% Sam’s Cash	No price match policy confirmed.
BJ’s Wholesale Club	Deepest discounts on electronics, toys and gifts in November and December	Club+ earns 2% back in rewards	Not confirmed; check with member care.
Nordstrom	Holiday deals across beauty, home and fashion	The Nordy Club: up to 3 points per $1 for cardmembers	Has a price adjustment policy; check its pricing policy page for current rules.

Electronics and tech

Store	What the store typically does around Black Friday	Loyalty perks that stack	Price match/adjustment notes
Best Buy	The year’s biggest doorbusters, often starting early in November	My Best Buy Plus and Total: member prices, early sale access, 60-day returns	Black Friday pricing, from the Thursday before Thanksgiving through the following Monday, is excluded from price matching.
Apple	An annual shopping event that usually offers gift cards with eligible purchases instead of direct discounts	Apple Card: 3% Daily Cash on Apple purchases	14-day price adjustment, but events like Black Friday are excluded.
Dell	Its largest sale of the year, often with early deals before Thanksgiving	Dell Rewards: 3% back, up to 9% during select promotions	Matches listed retailers on eligible PCs, tablets and monitors; flash and clearance deals are not eligible.
HP	Usually the deepest PC and printer discounts of the year	HP Rewards on select products	Doorbusters and Thanksgiving and Cyber Week sales are excluded from price protection.
Lenovo	Usually the deepest discounts of the year, often starting early in November	MyLenovo Rewards: up to 9% back in points	Price protection on its own price drops; flash deals and doorbusters are often excluded.
Microsoft Store	Black Friday week deals on Surface, Xbox, games and accessories	Microsoft Rewards points	60-day price protection on qualifying products if Microsoft lowers the price.
Samsung	Typically its lowest prices of the year on TVs and monitors	Samsung Rewards: 0.5% to 1.5% back in points	May match other retailers on TVs, monitors, audio, storage and appliances.
Newegg	Typically the broadest discounts on components, TVs and gaming gear	EggPoints and free Newegg+ membership with early deal access	Matches its own lower price within 7 days, but holiday event prices such as Black Friday are excluded.
B&H Photo	Biggest savings around Black Friday, Cyber Monday and the December holidays	Payboo card: sales tax paid back instantly	Not confirmed; ask a sales agent. Holiday shipments leave the next business day.
Logitech	The biggest discounts typically arrive around Black Friday and Cyber Monday	Email subscriber offers	No price match policy confirmed. Purchases from November 15 to December 23 can be returned until January 31.

Home, clothing, sporting goods and more

Store	What the store typically does around Black Friday	Loyalty perks that stack	Price match/adjustment notes
The Home Depot	Deals on tools, holiday decor and appliances	No consumer points program	Price Match Guarantee on identical, in-stock items advertised for less by a competitor.
Lowe’s	Usually its biggest tool and holiday-decor deals of the year	MyLowe’s Rewards points	Lowest Price Guarantee on identical in-stock items, with exclusions.
Wayfair	Deep discounts across furniture, rugs and decor	Wayfair Rewards ($29/year): 5% back	No published price-match policy.
Gap and Old Navy	Typically their biggest sitewide discounts of the year	Encore rewards, shared across Gap Inc. brands	One-time price adjustment within 14 days on their own price drops; no competitor matching.
Levi’s	Usually the deepest discounts of the year; Red Tab members often get early access	Red Tab: $5 reward per 125 points	Price adjustments don’t apply to Black Friday items, and ID discounts don’t stack.
Nike	Typically Nike’s biggest discount window of the year	Free Nike Membership: free shipping at $50, free returns	Members can request a price adjustment within 14 days on Nike.com or Nike App purchases.
Dick’s Sporting Goods	Typically the deepest discounts on fitness equipment, outerwear and footwear	ScoreCard: $5 reward per 150 points	Matches local and listed online competitors, plus a 14-day adjustment on its own prices.
Academy Sports + Outdoors	Historically its biggest sale window, especially grills, fitness equipment and outdoor gear	myAcademy Rewards (free)	Beats competitor prices by 5% on identical in-stock items; 14-day adjustment window.
LEGO	LEGO Insiders Weekend around Black Friday, usually with double points and gifts with purchase	LEGO Insiders: 6.5 points per $1	No published price-match policy.
Ulta Beauty	Value sets and doorbusters from November into December	Ulta Beauty Rewards: 1 point per $1	No published price-match policy.
Petco	Typically its deepest discounts on toys, beds, aquariums and supplies	Petco Perks (free)	Petco.com matches identical items advertised online by Chewy, PetSmart, Walmart, Target and Amazon (call to request).
PetSmart	Typically the year’s deepest discounts on toys, beds, crates and habitats	Treats Rewards (free)	Matches direct-seller competitors online and in store.

Many other stores on KouponsKeeper, including American Eagle, Adidas, Under Armour, Chewy and Crate & Barrel, also describe Black Friday and Cyber Monday as one of their strongest sale periods. Check each store page for its full policy details.

How to save more on Black Friday

Join loyalty programs before the sales start

Early access is one of the most valuable Black Friday perks, because popular sizes and limited-quantity doorbusters can sell out. According to the stores’ own pages, Walmart+ members get early access to select Black Friday deals, My Best Buy Plus and Total members get early sale access, Levi’s Red Tab members often get early access, and Newegg+ members get early access to deals. Several of these programs are free, so sign up a few weeks ahead and make sure your account, address and payment method are saved.

Rewards programs also pay back after the sale. Kohl’s Rewards issues 5% back as Kohl’s Cash (7.5% with a Kohl’s Card), Costco Executive members earn a 2% annual reward, and Sam’s Club Plus members earn 2% Sam’s Cash on qualifying purchases.

Use store cards carefully

Store credit cards can add a second layer of savings on top of a sale price. Examples from our data include 5% off most purchases with a Target Circle Card, 5% back at Amazon with a Prime Visa for Prime members, 3% Daily Cash on Apple purchases with Apple Card, and sales tax paid back instantly with the B&H Payboo card. Only open a card if you would pay the balance in full; interest charges can wipe out a holiday discount quickly.

Know the price-adjustment rules, especially the exclusions

A price adjustment refunds the difference if a store lowers its price after you buy. It can make early shopping less risky, but Black Friday is the week when many stores switch it off:

• Best Buy excludes Black Friday pricing from the Thursday before Thanksgiving through the following Monday.
• Kohl’s does not give adjustments during Thanksgiving week.
• Apple, Levi’s and Newegg exclude Black Friday prices from their adjustment policies.
• HP excludes Thanksgiving and Cyber Week sales and doorbusters from price protection.
• Walmart does not match Walmart.com special events such as Black Friday deals.

Stores with longer protection windows, such as the Microsoft Store (60 days on qualifying products) and IKEA Family members (90 days on IKEA’s own price drops), may still help if you buy in early November. Always confirm the current terms. Our price match guide covers every store’s policy.

Check holiday return windows before you buy gifts

Gifts bought in November may not be opened until late December, so the return window matters. Holiday extensions published by stores in our data include:

• Walmart: purchases made October 1 to December 31 can be returned through January 31 of the next year.
• Gap: items bought October 15 through December 24 can be returned through January 15.
• Logitech: purchases from November 15 to December 23 can be returned until January 31.
• Amazon, Best Buy and Macy’s usually extend return windows for holiday purchases; check the dates each season or on your receipt.

Some stores already have long standard windows, such as Chewy (most items within 365 days) and Kohl’s (120 days if you paid with a Kohl’s Card). Ask for a gift receipt at checkout. Compare more stores in our return policies guide.

How to spot fake discounts

A big “was” price doesn’t always mean a good deal. Use these checks before you buy:

• Track the price now. Note the price of the items on your list in October, including during Prime Big Deal Days and Target Circle Deal Days. If the Black Friday price is the same or higher, it isn’t a Black Friday deal.
• Compare the exact model. A doorbuster listing may be for a different model or configuration than the one you researched. Compare model numbers and specs, not just brand and screen size.
• Look at the final total. Shipping fees, return fees and restocking fees can erase a small discount. Samsung, for example, charges restocking fees on many categories unless an item is damaged or defective.
• Check who sells it. On marketplaces such as Amazon, Walmart and Newegg, third-party sellers set their own return terms and shipping speeds.
• Remember gift-card offers. A gift card with purchase, the typical Apple approach, is only worth it if you’ll spend it.

Online vs. in-store

Online and in-store prices can differ, and some deals are limited to one channel. Shopping online makes comparing prices faster, while in-store shopping still has advantages for some purchases:

• Shop online for items you’ve already researched, sizes you know, and when free shipping applies. Many stores offer free store pickup, which avoids shipping fees on small orders.
• Shop in store for large items you want to see in person, when a store offers free in-store returns but charges for mail returns, or when a warehouse club deal is in-warehouse only.
• Check the store’s in-store price policy. Walmart stores match identical in-stock items on Walmart.com, while Target matches its own store, Target.com and Circle prices within 14 days.

Shipping thresholds change during the holidays, so check the current minimum at checkout. See our free shipping guide for each store’s standard rules.

What is typically discounted on Black Friday

Based on what retailers themselves describe as their strongest Black Friday categories:

• TVs, laptops and tech: Best Buy, Samsung, Dell, HP, Lenovo and Newegg all point to Black Friday as a top window.
• Toys: Amazon, Sam’s Club and BJ’s name toys among their biggest holiday deals; LEGO focuses on double points and gifts with purchase.
• Clothing and shoes: Gap, Old Navy, Nike and Levi’s typically run their biggest sitewide discounts.
• Tools and home: The Home Depot and Lowe’s highlight tools and holiday decor; Macy’s points to home goods, small appliances and mattresses.
• Beauty: expect gift sets and value sets, with rotating daily deals at Sephora and doorbusters at Ulta Beauty.

Travel sites such as Expedia and Booking.com also run Black Friday and Cyber Monday deals on stays for the following year; our Cyber Monday guide covers online and travel deals in more detail.

Current offers on KouponsKeeper

Black Friday offers will appear below once retailers launch them. Until then, the verified deals further down are live now.

Page updates

Black Friday 2026 FAQs

What date is Black Friday 2026?

Black Friday 2026 is Friday, November 27, the day after Thanksgiving on Thursday, November 26. Cyber Monday follows on Monday, November 30.

When do Black Friday 2026 sales start?

Most retailers had not announced 2026 start dates as of September 24, 2026. Stores such as Best Buy, Dell and Lenovo say their Black Friday deals often begin early in November, and Amazon and Target hold early holiday events on October 6-7, 2026.

Is Black Friday a federal holiday?

No. Black Friday is not a federal holiday. Thanksgiving, the day before, is a federal holiday.

When is Cyber Monday 2026?

Cyber Monday 2026 is Monday, November 30, the Monday after Thanksgiving. It focuses on online deals.

Do stores price match Black Friday deals?

Often not. Best Buy excludes Black Friday pricing from the Thursday before Thanksgiving through the following Monday, Kohl's gives no price adjustments during Thanksgiving week, and Apple, Walmart, Levi's and Newegg exclude Black Friday prices from their policies.

Can I return Black Friday purchases after Christmas?

It depends on the store. Walmart accepts purchases made October 1 to December 31 through January 31, Gap accepts items bought October 15 to December 24 through January 15, and Amazon, Best Buy and Macy's usually extend holiday return windows.

Has Walmart or Target released its 2026 Black Friday ad?

Not as of September 24, 2026. Target has scheduled fall Circle Deal Days for October 6-7, 2026, and Walmart says Walmart+ members get early access to select Black Friday deals.

Are Black Friday deals better online or in store?

It varies by store and product. Online shopping makes comparing prices easier, while shopping in store can help with large items, free in-store returns and warehouse-only deals.